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A
Practical Guide for U.S. Companies
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In 1999, more than 80 percent of all US firms that
exported to China were comprised of small and medium sized enterprises
(SMEs), generating more than a quarter of US exports to China. As Chinas
WTO accession promises greater market access and a more predictable
commercial environment, new entrants will be encouraged to enter Chinas
market. Though companies are finding commercial opportunities in China,
there are many potential pitfalls companies should be aware of, including
issues related to the protection of intellectual property. This guide,
prepared by the U.S. Department of Commerce, provides an introduction
to Chinas IPR environment, describes methods for safeguarding
and protecting IPR, outlines possible enforcement actions available
in Chinas IPR enforcement regime, and explains the limited role
of the United States Government in IPR infringement cases. The information
provided is by no means comprehensive, and is not legal advice. A U.S.
firm considering entering the Chinese market must perform significant,
specific due diligence, of which this guide is only the first step.
China's
Current IPR Environment
The Best Protection is
Prevention
China's IPR Enforcement System
U.S. Government
Role in IPR Infringement Cases
IPR Toolkit
Additional Resources
CHINA'S CURRENT
IPR ENVIRONMENT(back
to top)
Since joining the World Trade Organization (WTO), China has strengthened
its legal framework and amended its IPR and related laws and regulations
to comply with the WTO Agreement on Traded-Related Aspect of Intellectual
Property Rights (TRIPs). Despite stronger statutory protection, China continues
to be a haven for counterfeiters and pirates. According to one copyright
industry association, the piracy rate remains one of the highest in the world
(over 90 percent) and U.S. companies lose over one billion dollar in legitimate
business each year to piracy. On average, 20 percent of all consumer products
in the Chinese market are counterfeit. If a product sells, it is likely to
be illegally duplicated. U.S. companies are not alone, as pirates and counterfeiters
target both foreign and domestic companies.
Though we have observed commitment on the part of many central government
officials to tackle the problem, enforcement measures taken to date have
not been sufficient to deter massive IPR infringements effectively. There
are several factors that undermine enforcement measures, including Chinas
reliance on administrative instead of criminal measures to combat IPR infringements,
corruption and local protectionism at the provincial levels, limited resources
and training available to enforcement officials, and lack of public education
regarding the economic and social impact of counterfeiting and piracy.
THE
BEST PROTECTION IS PREVENTION (back
to top)
Though China is a party to international agreements to protect intellectual
property (including WIPO, Bern Convention, Paris Convention, among others),
a company must register its patents and trademarks with the appropriate Chinese
agencies and authorities for those rights to be enforceable in China. Copyrights
do not need to be registered but registration may be helpful in enforcement
actions. A brief summary of China's patent, trademark, and copyright laws
are described below.
Patent: Chinas first patent law was
enacted in 1984 and has been amended twice (1992 and 2000)
to extend the scope of protection. To comply with TRIPs, the
latest amendment extended the duration of patent protection
to 20 years from the date of filing a patent application. Chemical
and pharmaceutical products, as well as food, beverages, and
flavorings are all now patentable. China follows a first to
file system for patents, which means patents are granted to
those that file first even if the filers are not the original
inventors. This system is unlike the United States, which recognizes
the first to invent rule, but is consistent with
the practice in other parts of the world, including the European
Union. As a signatory to the Patent Cooperation Treaty in 1994,
China will perform international patent searches and preliminary
examinations of patent applications. Under Chinas patent
law, a foreign patent application files by a person or firm
without a business office in China must apply through an authorized
patent agent, while initial preparation may be done by anyone.
Patents are filed with Chinas State Intellectual
Property Office (SIPO) in Beijing, while SIPO offices at
the provincial
and municipal level are responsible for administrative
enforcement. Trademark. Chinas trademark law was
first adopted in 1982 and subsequently revised in 1993 and
2001. The new trademark law went into effect in October 2001,
with implementing regulations taking effect on September 15,
2002. The new trademark law extended registration to collective
marks, certification marks and three-dimensional symbols, as
required by TRIPs. China joined the Madrid Protocol in 1989,
which requires reciprocal trademark registration for member
countries, which now include the United States. China has a first-to
register system that requires no evidence of prior
use or ownership, leaving registration of popular foreign
marks
open to third party. However, the Chinese Trademark Office
has cancelled Chinese trademarks that were unfairly registered
by local Chinese agents or customers of foreign companies.
Foreign companies seeking to distribute their products
in China are advised to register their marks and/or logos
with
the Trademark
Office. Further, any Chinese language translations and
appropriate Internet domains should also be registered.
As with patent
registration, foreign parties must use the services of
approved Chinese agents when submitting the trademark application,
however foreign attorneys or the Chinese agents may prepare
the application.
Recent amendments to the Implementing Regulations of the
Trademark Law allow local branches or subsidiaries of foreign
companies
to register trademarks directly without use of a Chinese
agent.
Copyright. Chinas copyright law was established in 1990
and amended in October 2001. The new implementing rules came into force
on September 15, 2002. Unlike the patent and trademark protection,
copyrighted works do not require registration for protection. Protection
is granted to individuals from countries belonging to the copyright
international conventions or bilateral agreements of which China is
a member. However, copyright owners may wish to voluntarily register
with Chinas National Copyright Administration (NCA) to establish
evidence of ownership, should enforcement actions become necessary.
Unfair Competition. Chinas Unfair Competition Law provides
some protection for unregistered trademarks, packaging, trade dress
and trade secrets. The Fair Trade Bureau, under the State Administration
for Industry and Commerce (SAIC) has responsibilities over the interpretation
and implementation of the Unfair Competition Law. Protection of company
names is also provided by SAIC. According to the TRIPs Agreement, China
is required to protect undisclosed information submitted to Chinese
agencies in obtaining regulatory approval for pharmaceutical and chemical
entities from disclosure or unfair commercial use. Chinas
State Drug Administration and Ministry of Agriculture oversee the
marketing
approval of pharmaceuticals and agricultural chemicals, respectively.
CHINA'S
IPR ENFORCEMENT SYSTEM (back
to top)
In 1998, China established the State Intellectual Property
Office (SIPO), with the vision that it would coordinate
Chinas IP enforcement efforts
by merging the patent, trademark and copyright offices under one authority.
However, this has yet to occur. Today, SIPO is responsible for granting
patents (national office), registering semiconductor
layout designs (national office),
and enforcing patents (local SIPO offices), as well as coordinating domestic
foreign-related IPR issues involving copyrights, trademarks and patents.
Protection of IP in China follows a two-track system. The first
and most prevalent is the administrative track, whereby an IP rights
holder files
a compliant at the local administrative office. The second is the judicial
track, whereby complaints are filed through the court system. (China
has established specialized IP panels in its civil court system
throughout the
country.) Determining which IP agency has jurisdiction over an act of
infringement can be confusing. Jurisdiction of IP protection is
diffused throughout a
number of government agencies and offices, with each typically responsible
for the protection afforded by one statute or one specific area of IP-related
law. There may be geographical limits or conflicts posed by one administrative
agency taking a case, involving piracy or counterfeiting that also occurs
in another region. (In recognition of these difficulties, some regional
IP officials have discussed plans for creating cross-jurisdictional
enforcement
procedures.) Chinas courts also have rules regarding jurisdiction
over infringing or counterfeit activities, and the scope of potential
orders.
For administrative enforcement actions, the following is a list of the major
players. Again this list is not exhaustive, as other agencies, such as State
Drug Administration (for pharmaceutical counterfeits) or the Ministry of
Culture (for copyright materials and markets) may also play a role in the
enforcement process. In most cases, administrative agencies cannot award
compensation to a rights holder. They can, however, fine the infringer, seize
goods or equipment used in manufacturing products, and/or obtain information
about the source of goods being distributed.
Administration for Quality Supervision, Inspection
and Quarantine (AQSIQ), Chinas standard
setting agency is primarily tasked with ensuring
Chinese product
quality and standards, also handles infringements
of registered trademarks, when the infringing products
are inferior or
shoddy quality goods. AQSIQ also issued administrative
regulations regarding protection of geographic indications
separately
recognized by China.
General Administration of Quality Supervision
Inspection and Quarantine (AQSIQ)
10A Chaowai Dajie
Beijing, China 100020
86-10-6599-3922
Fax: 86-10-6599-4421
Website: http://aqsiq.gov.cn (Chinese)
State Administration on Industry and Commerce (SAIC), Trademark
Office. The Trademark Office, under the State Administration
on Industry and Commerce (SAIC) maintains authority over trademark
registration, administrative recognition of well-known marks,
and enforcement of trademark protection. The Fair Trade Bureau
handles disputes arising under the Law to Counter Unfair Competition,
including trade secret matters. In enforcement efforts, SAIC
has the power to investigate the case. When an infringement
is determined, SAIC has the power to order that the sale of
infringing items cease and to stop further infringement, order
the destruction of infringing marks or products, impose fines,
and remove machines used to produce counterfeit goods.
State Administration for Industry and Commerce (SAIC)
Trademark Office
8 Sanlihe East Road
Xicheng District
Beijing, 100820
Tel: 86-10-6803-2233
Fax: 86-10-6801-0463
Websites: http://www.saic.gov.cn (Chinese
language only)
http://www.tmo.gov.cn (Chinese/English)
State Intellectual Property Office (SIPO) at the national level
is responsible for the examination of foreign and domestic patents
and supervision of local SIPO bureaus. Provincial offices generally
handle the administrative enforcement of patent complaints.
State Intellectual Property Office (SIPO)
No 6 Xitucheng Road
Haidian District
P.O. Box 8020
Beijing, China 1000088
Tel: 86-10-6209-3268
Fax: 86-10-6201-9615
Website: http://www.sipo.gov.cn (Chinese/English)
National Copyright Administration (NCA) is responsible for copyright
administration and enforcement. NCA is also responsible for nationwide
copyright issues, including investigating infringement cases, administering
foreign-related copyright issues, developing foreign-related arbitration
rules and supervising administrative authorities. Though administrative
remedies are available, NCA generally encourages complainants to use
the court system due to lack of personnel.
National Copyright Administration of China (NCAC)
85 Dongsi Nan Dajie
Beijing, China 100703
Tel: 86-10-6512-7869 or 6527-6930
Fax: 86-10-6512-7875
Website: http://www.ncac.gov.cn (Chinese/English)
General Administration of Customs (GAC). The Customs
Regulations ban the import/export of IPR infringing
goods. In order for Customs
to exercise this right, the IP holder must record its IP with
Customs. The recordal certificate issued by Customs is valid
for seven years
and is renewable for seven-year periods. When a right holder
suspects infringing goods are about to enter or exit China,
he/she may submit
a written application to Customs at the suspected point of
entry or exist where protection is sought. When Customs investigation
reveals a case of infringement, it has the authority to confiscate
the goods, and may destroy or remove the infringing goods,
and impose a fine.
General Administration of Customs
6 Jianguomenwai DaJie
Beijing, China 100730
Tel: 86-10-6519-5243 or 6519-5399
Fax: 86-10-6519-5394
Website: http://www.customs.gov.cn
Shanghai Customs: http://www.shcus.gov.cn/apec/index.jsp
Tianjin Customs: http://tjc.online.tj.cn/
Guangzhou Customs: http://haiguan.gzfeihua.com/customs.htm
Public Security Bureau (police)/Procuratorate (prosecutors). Under
enforcement provisions of TRIPs, China must provide IP remedies
through criminal enforcement for commercial scale piracy and
counterfeiting.
Chinas laws and regulations stipulate that IP administrative
authorities and Customs may transfer egregious IP infringement
cases to police and prosecutors (procuratorate) for initiating
criminal
investigation. Despite these criminal provisions, most IP cases
continued to be handled
through the administrative system. Under Chinese law, individuals
also have the right to prosecute criminal cases (zisu), which
has rarely
been used.
Ministry of Public Security
14 DongchangAn Street
Beijing, China 100741
Tel: 86-10-6520-2114
Email: 110@mps.gov.cn
Website: http://www.mps.gov.cn (Chinese)
Regional IPR Bureau. In an attempt to coordinate local IP enforcement
efforts, some provinces and municipalities in China have established
IPR bureaus or IPR committees to coordinate public awareness campaigns
and, to a more limited extent, enforcement. A local IPR bureau is generally
a good source for companies seeking information on local regional enforcement
mechanisms.
Judicial System. The second track companies can pursue
is through civil actions in the local Peoples Court.
Since 1993, China has maintained Intellectual Property Tribunals
in the Intermediate Peoples Courts and Higher Peoples
Courts throughout the countries. The total volume of civil
IP litigation in China is considerably less than administrative
litigation. Though small companies may prefer to pursue the
administrative route, it is expected that the number of IP
litigation cases will significantly increase with recent changes
in IP laws. Appeals of administrative IPR determinations, such
as fines, are generally made to Administrative Tribunals of
the Supreme Peoples Court (SPC), while the Criminal
Tribunals of the SPC are likely to hear criminal cases.
WHAT THE U.S.
GOVERNMENT CAN DO IN IPR INFRINGEMENT CASES (back
to top)
Many companies, particularly SMEs that discover their products
are being infringed in China, contact the Department of Commerce
for assistance. Because
intellectual property rights are private rights, the Department can
provide only limited direct assistance. In many cases, the United
States government
can provide companies with information in navigating Chinas legal system,
including lists of local investigative firms and attorneys and share our
experience and expertise in China. However, the Department of Commerce cannot
provide American companies with legal advice or advocate on a companys
behalf without the company first taking legal action.
When a company encounters blatant infringement of its IPR, the
right holder should hire local counsel and pursue a preliminary
investigation on ones
own or through a contracted professional firm, keeping in mind that U.S.
companies should ensure compliance with Chinese law, which restricts private
investigation to certain forms of market research investigations.
Once the initial investigation is complete, the company should determine
if further action and possible costs related with such actions are
worth pursuing. Right holders will have the option to initiate actions
or seek
redress through either the judicial or administrative system. Foreign
rights holders have had considerably less success in encouraging criminal
prosecution
of IPR violations, particularly when copyright infringements are involved.
Once a company decides to pursue a remedy, the Department of Commerce,
through our Washington DC or China-based offices will monitor the
case, if requested
to do so by the company. The U.S. Government cannot intervene in the
case, however we can inquire about its status or contact government
officials about
concerns related to the effective administration of legal remedies
available to IP holders. The Department of Commerce is most likely
to become involved
in a case where evidence indicates China is not complying with its
enforcement under the WTO TRIPs Agreement. As with other types
of commercial disputes,
the Departments efforts in assisting with IPR disputes are aimed
at achieving a fair and timely resolution in accordance with international
commitments,
Chinese laws and in advancing adequate legal and judicial protection
for all parties.
We strongly emphasize that the information provided above by no means
constitutes legal advice and should not be substituted advice of counsel.
Its intended purpose is to provide an overview of Chinas IPR environment,
available enforcement mechanisms, and Chinese government offices sharing
jurisdiction over IPR protection and enforcement. We recommend that U.S.
companies seeking to do business in China or are facing IPR infringement
issues, retain qualified U.S. and/or Chinese legal counsel and pursue
their rights through Chinas IPR enforcement regime.
ADDITIONAL RESOURCES (back
to top)
For a list of PRC- government authorized patent/trademark agents,
please check SIPOs website: http://www.sipo.gov.cn
For a list of consulting firms and law firms, the U.S. Commercial Service
in Beijing publishes Contact China, A Resource for Doing Business in Peoples
Republic of China, available online at http://www.buyusa.gov/china/en/
For a list of law offices in the Beijing consular disrtict,
please visit the U.S. embassy website:
http://www.usembassy-china.org.cn/us-citizen/lwyrlist.html.
January 2003
U.S. Department of Commerce
International Trade Administration
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